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The real value of market research lies in actionable insights that drive smarter decisions to advance innovation. Yet despite the proliferation of vast technological advances, too many gaps still exist, creating disconnected data.
The result? Significant costs and delays in the future of healthcare.
Consider this:
- It takes 10-15 years for a single drug to be developed, and can cost upward of $2.6 billion.
- Patient recruitment delays cost pharmaceutical companies $600,000 to $8 million every day.
- 90% of drugs fail in clinical trials.
To truly move innovation forward, you need to understand the why. The future of market research is connection.
Download our eBook to learn how to gain better and more actionable insights faster.